James C. Metzler


Jim Metzler is a new addition to The Rainmaker Companies. His  focus will be on group facilitation and accountability. Jim’s unique combination of experience in the accounting profession is unmatched. He has worked with hundreds of CPA firms and personally mentored some of the professions most respected national leaders. His approach is grounded in real world client and firm situations and is designed to attain a practice roadmap for long term strength. He couples his long term approach with practical strategies and tactics to realize new opportunities and overcome the challenges that firms face today. Jim has both created and used a wealth of tools for firms, but his greatest emphasis is on advanced leadership coaching of partners, emerging partners and other practice leaders.

Jim’s experience is among his greatest assets. He was a partner for 32 years in the Buffalo NY CPA firm Gaines Metzler Kriner and Company. He was co- founder of ConvergenceCoaching LLC a consulting firm dedicated to helping CPA firms achieve greater success. Subsequent to that he was the AICPA Vice President of Small Firm Interests responsible for over 44,000 firms and also a member of the AICPA senior management team. Today, Jim is founder of Metzler Advisory Group LLC dedicated to enabling CPA firms, emerging partners, and the profession; reach new heights. Jim also sits on a local private company Board of Directors.

Jim has been listed as one of 100 Most influential People in Accounting for 18 years by Accounting Today, named to the Winning is Everything Advisory Board Hall of Fame, received the On the Edge award from Leading Edge Alliance, named one of the Top 25 Thought Leaders by the CPA Practice Advisor for consecutive years, and received recognition by the US Small Business Administration. He is a frequent and recognized lecturer for the AICPA, State Societies and global CPA professional associations. He has authored many articles on practice management​ ​ as well as the book “How to Build a Million Dollar Technology Consulting Practice”.


  • Avid high-performance car enthusiast
  • BBQ lover
  • Dedicated father, grandfather and spouse
  • Buffalo New York promoter