The Rainmaker Master Program is our signature business development program, first introduced in 1991. This immersive and experiential program builds the mindset and skills to develop lasting, high-value client relationships. Participants apply learning in the real world with a clear plan and accountability. The program has transformed the careers of tens of thousands of past participants.
Designed for Senior managers on the partner track, new partners, and up-and-coming stars, it equips attendees to sustain and grow their firms by acquiring, retaining, and expanding client relationships and referral networks.
Plan:
After each session, participants walk away with key initiatives they can bring back and implement that next day. Each participant will also have an individualized accountability “Revenue Action Plan” (R.A.P. powered by Practice Pipeline) and a scheduled one hour appointment with their Personal Coach.
Approve:
Supervising partners join participants on their pre-class conference call as well as the first and fourth coaching calls to ensure involvement in participant’s progress. The Revenue Action Plan (RAP) is also approved by the supervising partner.
Execute:
Between sessions, participants are expected to follow through on key initiatives from each session and our RAP plays a significant role in helping participants identify and track sales activities and objectives.
Measure:
During each coaching session, participants are measured and coached around the Revenue Action Plan around their: cross-selling opportunities, referral sources, top prospects, revenue goals, and results.
Four in-person sessions to build core skills and strategy:
Session 1:
Jun 23-24, 2026 (with makeup date of Oct 20, 2026)
Session 2:
Oct 21-22, 2026
Session 3:
May 5-6, 2027
Session 4:
Dec 8-9, 2027
Two online, half-day sessions to reinforce key concepts
Two online, small-group sessions to deepen application and peer learning
Four 1:1 coaching sessions to personalize strategy and accelerate progress
“Being a part of Rainmaker has been both mind-changing and habit-changing. It makes one accountable for the activities one knows they should be doing, but without Rainmaker, they may let opportunities slip by.”
“Even though I’ve done hundreds of presentations throughout my career, the focus, approach, and tips promoted by the Rainmaker Academy have made a major improvement in my effectiveness.”
“You challenged me, you pushed me, you made me better equipped to market myself and my firm, and for that I thank you. The new reality is that I am a better professional today than I was 18 months ago when this journey began.”
“I can’t tell you how much this experience has meant to me. Hands down it has been the best training program I have ever participated in. Thank you for an outstanding experience. Clearly one of the best business investments I’ve ever made!”
“The Rainmaker Academy has changed my behavior. I spend more time in my week reaching out to prospects and referrals. It is something that I am doing as part of my every day. It has been a huge help in allowing more time for connecting with others.”
“The Rainmaker Academy program provides the perfect structure on which to base our business development efforts. Without question, it provides outstanding professional development opportunities and a very high return on our investment of time and money.”
“Since graduating from the Rainmaker program, I have been able to leverage the skills I learned to increase new business sales in consecutive years. In the fiscal year leading up to my promotion, I sold just under $200,000 in new business across several service lines.”
“I could not be more happy with The Rainmaker Academy program. Using skills learned in the class, I am getting referrals on a regular basis, selling new projects to existing clients and bringing in new clients to the firm. If you put in the work, this class will pay for itself.”
“Rainmaker took a refreshingly different approach to selling – one rooted in understanding our clients as people first. Their training was highly practical and grounded in real-world experience. The program brought our global firm closer and strengthened our ability to serve clients as one team.”
“I have been a part of various trainings focused on sales and business development. Probably the most focused, formal training I have received was The Rainmaker Academy. During the program, I was able to close the deal on over $800,000 worth of business.”
“The results have been exceptional. From a pure ROI standpoint, the program has more than paid for itself. But what stands out even more is the development of our people and the positive impact on our clients. These aren’t just better rainmakers – they’re better advisors and teammates.”
“The Rainmaker team took the time to have a conversation … They didn’t ask ‘What do you need?’ but rather, ‘How does what you need fit into your goals?’ ”
We offer customizable programs for firms or associations with specific talent development needs based on any one or a combination of our standard programs.
Contact us for more information.
