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The latest Rainmaker thinking, news, and resources to help you grow.

CPAmerica Partners with Rainmaker to Develop Next Generation of Growth Leaders

The Rainmaker Academy^® Celebrates the Graduating Class of 2026!

Advising Clients Through the Business Life Cycle

As we progress through life, we move through a series of stages, each of which is characterized not only by increasing levels of age and maturity, but also by a set of circumstances, desires, challenges, needs – and sometimes powerful emotions.

Client Experience

From Billable to Valuable: What Clients Really Want from Their Advisors

Facilitation vs. Presentation: A Hallmark of the Skilled Advisor

Think about a time when you’ve gone through a complex decision process to make a major purchase such as a house or car. Did an agent work with you through the process, asking questions, understanding your unique needs, and making recommendations accordingly? Or were you presented loads of options (relevant or not) to sort out, and then left to draw your own conclusions?

Stop Selling and Start Helping

When “selling” is mentioned at conference tables around the country, images of uncomfortable networking functions may emerge in professionals’ minds. An expression of fear may even be visible on many faces. Boring after-hour events full of intimidating strangers balancing cocktails and hors d’oeuvres, peering nervously around the room rarely elicit the excitement of young accountants.

Marketing and Sales: Two Disciplines, One Process

Thirty years ago, the AICPA revised its Code of Professional Ethics to allow advertising and solicitation, and accounting marketing was born. Ever since, firms have wrestled with how to link their marketing investments to tangible sales results.

Succession Planning Isn’t a Spreadsheet — It’s a Commitment to Conversations

Private equity is reshaping the accounting profession. While some firms actively explore investment, others are navigating the ripple effects and general changes in the profession: rising consolidation, increased M&A activity, retiring partners, and growing concerns about talent shortages and leadership transitions.

Rainmaker Expands Globally with New London Office

The Rainmaker Academy^®

Master Rainmaker Program

Session 1 Make-Up Opportunity: October 20, 2026

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