The Rainmaker Academy®

Business Development Coaching

lady speaking at a podium

Focused coaching that helps leaders and teams pursue opportunities, deepen client relationships, and drive growth.

High-potential client relationships and new business opportunities require thoughtful strategy, coordinated teamwork, and sustained effort. Rainmaker’s Business Development Coaching helps firms focus on the right opportunities, strengthen pursuit and client team performance, and apply proven business development practices in real time to drive measurable growth.

Key Benefits

geometric icon

Focuses New Business on the Highest-Potential Opportunities.

geometric icon

Strengthens Pursuit and Client Team Growth Alignment.

geometric icon

Applies Business Development Practices Through Coaching.

geometric icon

Increases Loyalty, Expansion Potential, and Growth Results.

Business Development Coaching Programs

Customized coaching that helps leaders, teams, and pursuit efforts stay focused, accountable, and growth-oriented.

1:1 Leadership Coaching

Why It’s Important

Supports leaders across the firm, from managers to partners, with coaching in goal setting, accountability, performance, problem solving, conflict resolution, and revenue planning

Accountability Tools

  • Strategic Plan
  • Revenue Action Plan
  • Goals BAR sheet

Growth Team Coaching

Why It’s Important

Provides designated growth leaders with customized support and advice for challenges they face in implementing their growth plans

Accountability Tools

  • Niche Plan

Client Loyalty Coaching

Why It’s Important

Provides support for building client loyalty through “X” and “A” Client Bear Hug Meetings and follow up

Accountability Tools

  • Strategic Plan
  • Bear Hug Action Plan

Pursuit Coaching

Why It’s Important

Provides support in prospect pursuit strategies throughout the targeting phase and aids in solution development and resolution

Accountability Tools

  • Pursuit Plan

“Being a part of Rainmaker has been both mind-changing and habit-changing. It makes one accountable for the activities one knows they should be doing, but without Rainmaker, they may let opportunities slip by.”

wipfli logo
Terri Cogan Senior Manager | Wipfli LLP

“Even though I’ve done hundreds of presentations throughout my career, the focus, approach, and tips promoted by the Rainmaker Academy have made a major improvement in my effectiveness.”

company logo
Blake Roe Partner | Plante Moran

“You challenged me, you pushed me, you made me better equipped to market myself and my firm, and for that I thank you. The new reality is that I am a better professional today than I was 18 months ago when this journey began.”

fmc logo
Ward Austin Member | FMC CPAs, PLLC

“I can’t tell you how much this experience has meant to me. Hands down it has been the best training program I have ever participated in. Thank you for an outstanding experience. Clearly one of the best business investments I’ve ever made!”

company logo
Bradford Hatchett Managing Partner | Grantham Poole

“The Rainmaker Academy has changed my behavior. I spend more time in my week reaching out to prospects and referrals.  It is something that I am doing as part of my every day. It has been a huge help in allowing more time for connecting with others.”

CST logo
Kathy Jensen Partner | CST Group

“The Rainmaker Academy program provides the perfect structure on which to base our business development efforts. Without question, it provides outstanding professional development opportunities and a very high return on our investment of time and money.”

Coulter logo
Mike Parton Managing Principal | Coulter & Justus, P.C.

“Since graduating from the Rainmaker program, I have been able to leverage the skills I learned to increase new business sales in consecutive years. In the fiscal year leading up to my promotion, I sold just under $200,000 in new business across several service lines.”

CSH logo
Lance Drummond Principal | Clark Schaefer Hackett

“I could not be more happy with The Rainmaker Academy program. Using skills learned in the class, I am getting referrals on a regular basis, selling new projects to existing clients and bringing in new clients to the firm. If you put in the work, this class will pay for itself.”

tanner co logo
Reed Chase Partner, Assurance Practice Head | Tanner

“Rainmaker took a refreshingly different approach to selling – one rooted in understanding our clients as people first. Their training was highly practical and grounded in real-world experience. The program brought our global firm closer and strengthened our ability to serve clients as one team.”

fovis mazars logo
Kaitlyn Cockcroft Senior Manager, R&D Credits | Forvis Mazars

“I have been a part of various trainings focused on sales and business development. Probably the most focused, formal training I have received was The Rainmaker Academy. During the program, I was able to close the deal on over $800,000 worth of business.”

company logo
Sandy Shoemaker Partner | Plante Moran

“The results have been exceptional. From a pure ROI standpoint, the program has more than paid for itself. But what stands out even more is the development of our people and the positive impact on our clients. These aren’t just better rainmakers – they’re better advisors and teammates.”

aldrich logo
John Lauseng Chief Executive Officer and Partner | Aldrich

“The Rainmaker team took the time to have a conversation … They didn’t ask ‘What do you need?’ but rather, ‘How does what you need fit into your goals?’ ”

company logo
Brett Settles Director of Learning and Development | PKF O’Connor Davies

Interested in a Custom Program?

We offer customizable programs for firms or associations with specific talent development needs based on any one or a combination of our standard programs.

Contact us for more information.

woman smiling for camera in an office setting