Lead Generation Campaigns

A common challenge professional service firms face is maintaining a constant stream of appointments with prospects. Our Lead Generation Campaigns help to continually fill your pipeline by opening doors with qualified prospects and providing coaching to turn those prospects into long-term clients.

With our proven process and team of business development specialists, Rainmaker can put you face-to-face with highly qualified and interested prospects on a regular, on-going basis. Our Lead Generation Campaigns offer a full concept-to-close process for growing your practice, designed to meet the needs of growing firms that require extensive exposure to – and personal interaction with – their target markets.

We work with you to identify the practice area of your firm that you’d like to grow. From there, we provide lists of prospects within your specified geographic areas. Working hand-in-hand with your marketing team, we will craft letters to your prospects that engage them with your firm. Our business development specialists will follow-up with calls to set appointments so your firm can get in front of your top prospects.


Key Elements

  • Campaign ramp-ups and in-person trainings as needed on the Rainmaker sales process
  • Development and maintenance of the dashboards for tracking prospects and successes
  • Assistance with the selection of marketing content and letter writing
  • Preliminary calls to verify prospect contact information
  • Monthly consulting and coaching calls as necessary for advancing high-potential pursuits



As a result of our Lead Generation Campaigns, your firm will be able to:

  • Differentiate from the competition
  • Communicate with qualified prospects in your target area
  • Continually fill your sales pipeline
  • Deliver proven results


  • “The Rainmaker Companies have been an integral part of our success. Their knowledge and understanding of our industry and of our company have made it so that we can bring the business to the next level.”

    Frank Rowella, Managing Partner

    Reynolds + Rowella

    “Through the Strategic Growth Advisor relationship, Rainmaker has been a tremendous resource to us by helping us focus our efforts on the deliverables that we wanted.”

    Terry Mitchell, Principal

    Jackson Thornton

    “Rainmaker has provided us with valuable tools and advice that help keep us moving in the right direction. They have helped us focus on our business strategy, build a growth plan that supports it, and implement our plan so we’re actively pursuing growth and change.”

    Gary Hawkins, Chairman of the Board

    HSMC Orizon