Market Potential and Targeting Analysis

Thoughtful targeting and prioritization is a critical early step in a growth plan. Rainmaker can help firms establish a focused targeting strategy with a scan of the market that includes research to identify specific prospects that match your ideal client profile. We can provide preliminary data and prepare lists for prioritization by pursuit leaders based on a set of strategic relationship factors. We also can help identify key competitors and networking opportunities such as relevant associations and sponsorships.

Rainmaker facilitates targeting workshops that guide teams through a hands-on process of prioritizing targets that fit their ideal client profiles. Targets are sorted into tiers that drive specific strategies and approaches tailored to the nature of each prospect relationship. This process helps growth teams focus their limited time and resources on its highest-potential opportunities.


  • “The Rainmaker Companies have been an integral part of our success. Their knowledge and understanding of our industry and of our company have made it so that we can bring the business to the next level.”

    Frank Rowella, Managing Partner

    Reynolds + Rowella

    “Through the Strategic Growth Advisor relationship, Rainmaker has been a tremendous resource to us by helping us focus our efforts on the deliverables that we wanted.”

    Terry Mitchell, Principal

    Jackson Thornton

    “Rainmaker has provided us with valuable tools and advice that help keep us moving in the right direction. They have helped us focus on our business strategy, build a growth plan that supports it, and implement our plan so we’re actively pursuing growth and change.”

    Gary Hawkins, Chairman of the Board

    HSMC Orizon