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Webinar: Developing Business in the New Marketplace
August 23 @ 12:00 pm - 1:00 pm
Time: 12:00PM CST / 1:00PM EST
Duration: 1 Hour
Presenters: David Ackert, President at Ackert Inc., and Julie McPherson, Vice President of Training at The Rainmaker Companies
Description: Business development is becoming more and more challenging, especially in the accounting sector where time is short and competitors are abundant. But generating new clients can be manageable, efficient, and trackable with the help of sales frameworks and modern technologies. In this program, you will learn the practical, proven techniques that are improving business development results at leading accounting firms. You will also discover how the latest technologies can improve your targeting and follow-through.
- Discover how to assess and optimize your referral network
- Understand how to navigate the 5 distinct stages of a sales conversation
- Learn the best practices most favored by accounting firms for overcoming BD challenges
- Hear about the findings of the latest industry study on CRM platforms and how they are being used at accounting firms to drive business development objectives
Who Should Attend: This webinar is ideal for accountants with a vested interest in developing new clients for their firms. Marketing professionals who support business development efforts at their firms are also encouraged to attend.