Strategies for Success Amongst Disruptions and Stress

Unprecedented. Pandemic. Recession. These are just a few words that are filling our inboxes and dominating our headlines. And it’s scary. Most of us are “social distancing” and working from home, many of us with children underfoot and all of us with our own set of fears distracting us from our work. It’s going to be a challenging few weeks, maybe months, and we will all have to find our new normal as we settle into this strange routine.

As I receive emails regarding school cancellations and postponement of key events, it is hard to retain a sense of optimism. And yet, in every difficult time, there is an opportunity. And I firmly believe that now is a time for all of our Rainmaker participants and clients to embrace this opportunity and be a positive force in this adverse situation. Here’s what we know. You ARE your clients’ most trusted advisor. And if you are feeling overwhelmed, concerned, and nervous, imagine what your clients are feeling. Now is the time to reach out to your clients, prospects, and referral sources to help them manage through this crisis. Many will have short-term cash flow challenges and longer-term consequences from such problems. Others may be looking at working remotely for the first time in their company’s history and struggling with how to get that setup. And still others may be inundated with new business if they’re operating in an e-commerce environment.

Imagine what a well-timed phone call could do? How would you feel if your most trusted advisor reached out during a difficult time?  While we’re all social-distancing physically, I believe it is time to connect in a meaningful way virtually.  What we need during this time, more than anything, is to be human to one another and present in a way that is easy to avoid. I understand the desire to hide and hope this passes, but the best thing we can do is be there for each other and connect regularly.

If you’d like to brainstorm ideas on how to keep up your business development momentum or client service efforts during this time, please do not hesitate to reach out. I have created a Calendly invite with 15-minute time slots that I will keep open until all of this passes. If you want to talk through a pursuit or just brainstorm ways to get through this together, please sign up for a time. We need to be there for each other.

Stay healthy, Rainmakers.

You are all on my mind.

Adelaide Ness – Executive Vice President