Thoughtful targeting and prioritization is a critical early step in a growth plan. Rainmaker can help firms establish a focused targeting strategy with a scan of the market that includes research to identify specific prospects that match your ideal client profile. We can provide preliminary data and prepare lists for prioritization by pursuit leaders based on a set of strategic relationship factors. We also can help identify key competitors and networking opportunities such as relevant associations and sponsorships.
Rainmaker facilitates targeting workshops that guide teams through a hands-on process of prioritizing targets that fit their ideal client profiles. Targets are sorted into tiers that drive specific strategies and approaches tailored to the nature of each prospect relationship. This process helps growth teams focus their limited time and resources on its highest-potential opportunities.
